In __________more customers would like to buy the product than can be satisfied.
Sales force compensation should direct the sales force toward activities that are consistent with _________ ?
Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.
Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.
In the course of converting to a marketing orientation, a company faces three hurdles _______.
Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?
The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.
