Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.

Marketing Mcqs

Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.

(A)  Reactive market orientation

(B)  Proactive marketing orientation

(C)  Total market orientation

(D)  Impulsive market orientation



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