Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side.
Rising promotion costs and shrinking profit margins are the result of ___________.
Customers are showing greater price sensitivity in their search for ___________.
Many countries have ________ industries to create greater competition and growth opportunities.
The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.
In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
Global marketers must decide ___________.
In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.
Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
Marketers often use the term ___________ to cover various groupings of customers.
