Marketing Mcqs

Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side.

• (A)  Selling side
• (B)  Formulated side
• (C)  Management side
• (D)  Forecasting side

Answer

Submitted By :Ali Uppal

Rising promotion costs and shrinking profit margins are the result of ___________.

• (A)  Changing technology
• (B)  Globalization
• (C)  Deregulation
• (D)  Heightened competition

Answer

Submitted By :Ali Uppal

Customers are showing greater price sensitivity in their search for ___________.

• (A)  The right product
• (B)  The right service
• (C)  The right store
• (D)  Value

Answer

Submitted By :Ali Uppal

Many countries have ________ industries to create greater competition and growth opportunities.

• (A)  open-market
• (B)  deregulated
• (C)  regulated
• (D)  scientifically segmented

Answer

Submitted By :Ali Uppal

The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.

• (A)  Age of Globalization
• (B)  Industrial Age
• (C)  Information Age
• (D)  Production Age

Answer

Submitted By :Ali Uppal

In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?

• (A)  Vertical Integration
• (B)  Horizontal Integration
• (C)  beta Market
• (D)  Meta Market

Answer

Submitted By :Ali Uppal

Global marketers must decide ___________.

• (A)  Which countries to enter
• (B)  How to adapt their product and service features to each country
• (C)  How to price their products in different countries
• (D)  All of the above

Answer

Submitted By :Ali Uppal

In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.

• (A)  Brand image
• (B)  Distribution
• (C)  Promotion
• (D)  Price

Answer

Submitted By :Ali Uppal

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

• (A)  Business markets
• (B)  Global markets
• (C)  Consumer markets
• (D)  Nonprofit and governmental markets

Answer

Submitted By :Ali Uppal

Marketers often use the term ___________ to cover various groupings of customers.

• (A)  People
• (B)  Buying power
• (C)  Demographic segment
• (D)  Market

Answer

Submitted By :Ali Uppal