In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?

Marketing Mcqs

In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?

(A)  Vertical Integration

(B)  Horizontal Integration

(C)  beta Market

(D)  Meta Market

Submitted By :Ali Uppal

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